Content Creator Apprenticeship


Level: 3 / Duration: 14-16 mths

As a Content Creator, your apprentice’s primary responsibility will be to develop compelling written and audio-visual content that resonates with your target audience, promotes your brand, and fits the purpose of the associated campaign or message you want to communicate. They must also stay updated with emerging technologies, platform developments, and consumer trends.

Your apprentice will learn the necessary techniques, theories and strategies to apply in their role so that they can significantly contribute to your company's marketing and communication strategies across various media channels.

Assessment

The EPA assessment period will last around 2 months

A portfolio of evidence of their best work
Produce a 1500 word evaluative report of a project or campaign that the apprentice has contributed to, and developed content for, in the last 6 months before assessment
Produce and deliver a presentation of new content produced following the evaluative report to advance and improve the campaign further. Prepare speaker notes and supporting materials for the presentation with questions and answers (all to be submitted). The assessor will follow with an associated Q&A
Meet with the independent assessor to have a Professional Discussion underpinned by their portfolio of evidence

The training will enable your apprentice to:

  1. Plan and develop creative content in line with the brief and budget/costs.
  2. Interpret the strategy and objectives of the brand and align these to the content.
  3. Research, prepare and develop the media messaging to maximise audience engagement.
  4. Develop and create written content that can be used across a variety of media.
  5. Create visual and audio content that can be used across a variety of media.
  6. Store content securely and methodically to enable efficient access and retrieval.
  7. Collaborate with colleagues and clients to plan and align content delivery with business objectives.
  8. Manage content online using appropriate tools and techniques.
  9. Evaluate the effectiveness of the content produced against the original plan and recommend improvements.
  10. Undertake continuous professional development to keep up-to-date with trends and technology.

Knowledge, Skills and Behaviours

We can provide you with a full list of the Knowledge, Skills and Behaviours which your apprentice will be taught and assessed on but as an overview, your apprentice will learn the following:

    • Audience segmentation

    • Branding

    • Planning content against a schedule

    • Identifying commercial drivers of the business or a client

    • How content creation fits with marketing strategy

    • Content creation for the customer journey

    • Campaign planning and creating mood boards and storyboards

    • Marketing own skills and services

    • Business structures, regulation and funding and its effect on creative media activities

    • Commercial pressures, project deadlines and organisational working practices

    • Relevant regulatory and legal compliance

    • Sources of relevant data

    • Effective data collection and research

    • Use of data to inform decisions

    • Measuring campaign outcomes against objectives

    • Understanding tone of voice

    • How audiences and behaviours differ across communication channels

    • Different styles of writing

    • Grammar, punctuation, spelling and inclusive language

    • Writing persuasive copy and articulating requirements

    • Sourcing, editing and adapting content

    • Different communication styles for different audiences

    • Publishing web pages and SEO

    • Understanding different communication channels and platforms

    • Engaging and responding with audiences through social media to maximise engagement

    • Interpreting briefs and their aims

    • Developing and maintaining effective stakeholder relationships

    • Presenting ideas, pitches and proposals

    • Principles and process of budgeting

    • Understanding lessons learned and continuous improvement

    • Asset management

    • Using technology to create or capture audio-visual content

    • Keeping up to date with software tools, platforms, trends and talent

    • Analysis of campaign data to deliver meaningful insight

    • Analysis of campaign successes and improvements to make

    • Effective reporting to management

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