Resourcing
Focus Groups

What is this?

In 2022, the Market Research Society (MRS) ran a research project to gather insight from the industry to understand modern difficulties in resourcing market research businesses with the appropriate volume of skilled staff.

Off the back of that research and in conjunction with the MRS and The Colour of Research, Swarm are running some ‘Resourcing Focus Groups’ of around 3-5 people in each. These will gather together senior voices from market research businesses UK wide who would like to contribute to designing a robust, fit for purpose training and resourcing programme to secure MR staffing needs into the future.

We will look at…
- the part the apprenticeship plays and how it integrates with the needs of the team
- the role of the MRS Advanced Certificate for higher level learning
- ongoing CPD and soft skills
- mentoring
- leadership and management training needs
- any gaps still in need of more tailored solutions.

How do I get involved?

We welcome any market research professionals currently working in the industry at senior level, particularly Hiring Managers, Learning & Development colleagues and HR. At that level and in those positions you will be able to draw on first hand experience of your own business’s resourcing issues.

Sign up to register your interest and we will be in contact as promptly as we can to arrange a date and time for your group.

What’s in it for me?

We know this is a big problem which the industry wants to address and you can be a part of the solution.

Please be assured that there is absolutely no obligation to work further with us after that!

You will probably get most out of it though if you are wanting to move forward in employing apprentices or building a long term resourcing and training plan for your business as you will be in exactly the right mindset to benefit directly.

As a thank you, we can also offer you a day of free consultancy after the event which is bespoke for your individual business needs.

Join us and be part of the planning team designing a tailormade resourcing solution: