Marketing Executive Apprenticeship


Level: 4 / Duration: 16-18 mths

The Marketing Executive course is one of our core apprenticeships and we are proud of our excellent record of high grades and achievements. Our tutors are professionals with many years of Marketing experience in the industry who are passionate about their subject. They want their apprentices to experience a truly joined up approach of strategy and practical application, fully grasping the concept that Marketing encompasses all of the 7Ps, and as such, enabling them to deliver measurable ROI for the business during their apprenticeship.

Assessment

A portfolio of evidence of their best work
Complete a real project at work and write an associated 3500 word project report with appendices of your actual work and prepare a presentation
Online multi-choice knowledge test of 50 questions in 90 minutes
Meet with the independent assessor to deliver their presentation with associated Q&A and then have a Professional Discussion underpinned by their portfolio of evidence

The training will enable your apprentice to:

  1. Understand and apply a marketing approach to the full marketing mix of the business
  2. Help plan marketing campaigns and deliver them through to completion using key Project Management techniques and methods
  3. Manage and maintain key marketing channels, including digital, offline and social media
  4. Organise and manage the production and distribution of various marketing materials to support the business functions and campaigns
  5. Liaise and network with a range of stakeholders including customers, colleagues, internal and external suppliers and agencies as well as partner organisations
  6. Understand the importance of market research to all marketing efforts when planning and delivering campaigns. Collect and analyse information from a range of sources to understand target audience behaviour and views across the market so they can respond accordingly with tactics and published content
  7. Assist in the achievement of brand positioning to agreed guidelines
  8. Organise and attending events such as conferences, seminars, receptions and exhibitions.

Knowledge, Skills and Behaviours

We can provide you with a full list of the Knowledge, Skills and Behaviours which your apprentice will be taught and assessed on but as an overview, your apprentice will learn the following:

    • The 7Ps of Marketing

    • Product Development

    • Market Segmentation

    • Concepts of brand positioning and management

    • The importance of stakeholder engagement and good practice

    • Characteristics, bigger plans and vision and values of the business and sector

    • The role marketing plays in contributing to the business objectives

    • The target audience’s decision making process and how that influences marketing activities

    • Legal, regulatory and compliance frameworks within which they must work

    • The difference market research makes in achieving a positive marketing outcome

    • The principles of effective market research

    • How it should influence marketing activity

    • Valid data collection sources, methodologies and usage

    • Quantitative and qualitative methods of research

    • Principles of product development and managing a portfolio

    • The marketing landscape which leads marketing activity

    • Distribution channels of products and services

    • Marketing communication channels and media, digital and offline, and when and how to use them

    • Best practice project and time management techniques

    • Planning and project delivery to required deadlines

    • Effective management of projects budgets within the scope of the role

    • Software tools, usage and efficiencies

    • Analysis of campaign data to deliver meaningful insight

    • Analysis of campaign successes and improvements to make

    • Effective reporting to management

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