What is a Content Creator?
Content Creator Apprenticeship
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns.
We are now delighted to offer apprenticeship training for the Level 3 Content Creator standard.
Our professional tutors will train your employee so that by the end of the course they can make a considerable contribution to your business’s marketing performance.
The training will enable your apprentice to:
Plan and develop creative content in line with the brief and budget/costs.
Interpret the strategy and objectives of the brand and align these to the content.
Research, prepare and develop the media messaging to maximise audience engagement.
Develop and create written content that can be used across a variety of media.
Create visual and audio content that can be used across a variety of media.
Store content securely and methodically to enable efficient access and retrieval.
Collaborate with colleagues and clients to plan and align content delivery with business objectives.
Manage content online using appropriate tools and techniques.
Evaluate the effectiveness of the content produced against the original plan and recommend improvements.
Undertake continuous professional development to keep up-to-date with trends and technology.
The course duration is around 14-16 months and delivered online, with 121 tutor support.
The End Point Assessment requirements are:
A portfolio of evidence of their best work
Produce a 1500 word evaluative report of a project or campaign that the apprentice has contributed to, and developed content for, in the last 6 months before assessment
Produce and deliver a presentation of new content produced following the evaluative report to advance and improve the campaign further.
Meet with the independent assessor to have a Professional Discussion underpinned by their portfolio of evidence
What is the course like?
You can find out straight from the horse’s mouth! (Well nearly…) Georgia, one of our Content Creator apprentices, is based at Redwings Horse Sanctuary in Norfolk. She explains her role, and how the apprenticeship has helped to develop her skills and knowledge.
“Sally is great at tailoring the content to my setting and developing my creativity.”
If you’d like to find out more about the Content Creator apprenticeship, do email us at enquiries@swarmgroup.org.uk or call 0800 0868199.
